What makes marketing software HIPAA compliant?
Growth & Automation, a VIS Mountain company · Updated June 2026
Marketing software is HIPAA-capable when the vendor signs a Business Associate Agreement (BAA) and the platform protects PHI with encryption, access controls, two-factor authentication, and audit logging. No software is ‘HIPAA certified’ — that certification doesn’t exist, so be wary of anyone claiming it.
The non-negotiables
A signed BAA, PHI-safe storage, unique logins, 2FA, and audit logs. Without a BAA, software cannot be used compliantly for PHI.
The common failure
Practices often sign a BAA, then later enable a non-compliant integration or analytics tool. Managed configuration prevents that from happening by accident.
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Common Questions
Is Dash Funnels HIPAA compliant?
Dash Funnels is HIPAA-capable: we sign a BAA and manage a PHI-safe configuration. 'HIPAA certified' isn't a real certification.
Who is responsible for HIPAA compliance?
It's shared — the vendor secures the platform; you handle staff training, policies, and access.
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