How much does marketing automation cost for a small business?
Growth & Automation, a VIS Mountain company · Updated June 2026
Marketing automation for a small business typically costs from under $100/month for basic tools to several thousand for managed, done-for-you systems. An all-in-one platform usually replaces $1,900+/month of separate tools — and managed delivery is often cheaper than a half-used stack plus your own time.
DIY vs managed
Self-serve tools have low sticker prices but high hidden costs: setup time, unused features, and gaps. Managed delivery costs more upfront but is usually cheaper once you count wasted subscriptions and hours.
What drives the price
Number of contacts, channels (SMS, email, voice, ads), AI features, and whether a team runs it for you.
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Common Questions
Is all-in-one cheaper than separate tools?
Usually — one platform commonly replaces $1,900+/month of stacked subscriptions and the glue between them.
Is there a free way to start?
Yes — Dash Funnels offers a free start with no credit card required.
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